- Conventional conventions
- Tematic and iconographic conventions
- Film techniques
Why can films cohere to or reject conventions? Because it adds a new appeal and therefore attracting a new audience.
Genre is linked to its socio-cultural context. Films can reaffirm or challenge exisiting ideolgies and views.
My group and I have decided to produce a trailer based in the horror genre.
Purpose and intention of horror:
- To shock
- To scare
- Make people squirm
- Keep people engaged
- Build adrenaline
- Build suspense
Paul Boss states that horror should not be condemned as excessive and unnecsessary violence, but understand it in its context. By this he means that horror reflects post modern issues about self and subjectively as fragmented, threatened, out of control and under attack from within.
Horror films tend to have :-
- Heart beat music, to build pace and keep the music engaged, and eager to watch.
- Low key lighting to keep the mood dark.
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